Greubel Forsey, Alain Silberstein and MCT, Speake-Marin and Clerc, MB& F and MAITRES du TEMPS ……these names that independently make form brand are too unfamiliar to most people, even if being a clock fancier can don't necessarily exert to smell it detailed as well.They embed in the small workshop, the wrist form yearly production only has several or up to 100.Once emphasized luxury goods culture of big brand in China because of the independent in difficult became a focus.
however, probably call up in 2011 is independently make form brand of Chinese year of.On two form exhibitions that hold for the very first time in China, all of more than 20 houses even more independence system form brands be unveiled in China for the first time.When at the end of 2011 Greubel Forsey the pool open a first boutique outside Shanghai, seem to be already to blow to ring to independently make the horn of the form military advance China market.
"from popularity but speech, Greubel Forsey is very low-key.Our wrist form the yearly production only have 100 pieces of or so, throw toward the global market, assign a China market probably only 20 come to piece just."While accepting 《first finance and economics newspaper 》 interview, the brand initiates one of the persons Stephen ·rich Si(Stephen Forsey) one language tell independently a common feature of making the form brand.
before the modern clock brand hasn't taken shape, if European clock owner depend 1 flock independently make form teacher to push.More than 200 year agos, Switzerland Ru pulls the farmer in the valley to would be independence to make the form master's embryo.Is so-called the independence make form brand, simple but speech, would be don't depend on company, independent completion watch of machine production's creating of small scale brand.Because have to independently complete all processes of watch creation, make a very high request to the technique craft that makes form teacher, more outstanding core position of teacher for making form, the yield corresponding is also not necessarily high.The brand that the small scale, low yield, superb craft and style is special to become independence to make form takes it as an honour of capital.
on Genevan form exhibition and Basel form exhibition, independently make form have never been the leading role of on the stage.The Genevan form exhibition that the threshold limits from go without saying, good people and bad people mixed up of Basel form exhibition, the vision of medium always drive great brand attraction, to the work of independence system form brand usually 1 pen once took, fresh someone will notice to these figures that independently make form brand.Economic crisis in 2009, the European clock market once got into winter, some independence made form brand to raise a Wei Jian more.When each big clock brand asks for help of an Asian market to recover gradually at the same time, independently make form to also start investigating new existence exit.
2010, the Genevan form exhibition opens in Switzerland once a year, Geneva independently makes form model exhibition(Geneva Time Exhibition) to also synchronously hold.More than 50 brands come together together and display every kind of or the sword go wide Feng or the wrist form of the grotesque work, become understand in the world to independently make form brand extremely good window way.Is exactly also a this year, good private in Hong Kong must auction off the platinum gold that will ascend to once clap an a piece of Greubel Forsey double the Tuo flywheel wrist form Double Tourbillon 30 Visions.Result this wrist form falls a mallet by hk$2,540,000 and become a second highest to clinch a deal the wrist form of price, let the independence make form brand to become a momentary focus.
2011 Chinese international form exhibitions for holding up, it is already the main point on the field to independently make form brand.Independent brand in more than ten houses is present to join the exhibition in succession, include Laurent Ferrier at inside of 8 system form the master also attend personally to help, it may be said the threatening force is huge.CEO of MAITRES du TEMPS Stephen ·Huo Man(Steven Holtzman) while accepting this report interview, describe the value of independence system form thus, "many works of the independence system form teachers are all the one and only.These famous master system form, like music family tree song, be like to photograph a master to take photo, is the art creations that pours into strenuous effort, intelligence and intense emotion, not the batch quantity turns of the industry produce, this is to love form person to specially fall in love the reason of these form cards."
speak about independence to make form brand this year the performance in China, Stephen ·rich the Si tell a reporter:"Independently make inbound China of form brand is already irresistible general trend, the form exhibition is just unveiled square one.But independently make form brand in no case will walk popular development route of clock, this is what yearly production, 100,000 pieces and 100 pieces of essence differences decides."
because want to independently complete and attain innovation to break, independently make form of each a cake of the creations all need to expend to make form teacher for a great deal of time.With Greubel Forsey head 30 ° Tuo flywheel wrist forms for example, the development double Tuo flywheel technique took 4 and half years, but applied to this technique machine Xin, and come out by the way demonstration of beauty handiness, and then cost Stephen and make form division a brigade for two years.To create a cake of wrist form like this need a technique to superbly make time of master 9 months of form then can complete, seeking Switzerland can complete this making of technique form teacher have already not much seen.The mode of production that is thus low to produce, let independence make strange goods of form can reside at the same time, also gave the temperament of making the form teacher Gu Ao.
return to the brand of tracing the clock development history, a lot of brands all develop since small scale, with lend the work of high craft to try to gain fame and costliness, then release a primer style, increment sell quantity, batch quantity production, scale extension ……thus constantly and constantly keep on developing.But this be not Stephen wants of, "we don't have suitable business model, or say that we isn't suitable for business model.Because the business makes it a point to involve promoting of yield and sales amount, I not pursue this, also not know how work well this, I understand to do form well.Our claim morely the embodiment is letting these Gao craft wrist forms find out suitable host, let their getting should have of appreciate."
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